- Release Dates - December 10th 2009 (London), December 18th 2009 (US)
- Films released on same date as Avatar: Did You Hear About The Morgans?, Nine, The Young Victoria.
- Premiere - Sigourney Weaver, Sam Worthington, Zoe Saldana and James Cameron in Leicester Square.
- Digitally Distributed (3D)
- IMAX prints
- 106 territories - blanket release
- Mainstream event - vast marketing campaign - posters, trailers, etc.
- No 'big name' actors, but James Cameron and Sigourney Weaver went to Comic-Con conventions. Releases of small pieces of footage. Coca Cola joined campaign.
Monday, 21 March 2011
Distribution - Avatar
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