Monday, 21 March 2011

Distribution - Avatar

Avatar
  • Release Dates - December 10th 2009 (London), December 18th 2009 (US)
  • Films released on same date as Avatar:  Did You Hear About The Morgans?, Nine, The Young Victoria.
  • Premiere - Sigourney Weaver, Sam Worthington, Zoe Saldana and James Cameron in Leicester Square.
  • Digitally Distributed (3D)
  • IMAX prints
  • 106 territories - blanket release
  • Mainstream event - vast marketing campaign - posters, trailers, etc.
  • No 'big name' actors, but James Cameron and Sigourney Weaver went to Comic-Con conventions. Releases of small pieces of footage. Coca Cola joined campaign.
                                  

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