Monday, 4 April 2011
Monday, 21 March 2011
Distribution - Avatar
Avatar
- Release Dates - December 10th 2009 (London), December 18th 2009 (US)
- Films released on same date as Avatar: Did You Hear About The Morgans?, Nine, The Young Victoria.
- Premiere - Sigourney Weaver, Sam Worthington, Zoe Saldana and James Cameron in Leicester Square.
- Digitally Distributed (3D)
- IMAX prints
- 106 territories - blanket release
- Mainstream event - vast marketing campaign - posters, trailers, etc.
- No 'big name' actors, but James Cameron and Sigourney Weaver went to Comic-Con conventions. Releases of small pieces of footage. Coca Cola joined campaign.
Distribution stuffs
Vertical/Horizontal Intergration.
90+ territories >>> Hollywood = own distribution offices, independent = have to hire.
Advertising/Marketing - below the line/viral/above the line
Licensing allows films to be legally released
35mm - mainstream(200+), independent (10)
DSN = Digital Screen Network
10 films released a week - FRIDAYS.
90+ territories >>> Hollywood = own distribution offices, independent = have to hire.
Advertising/Marketing - below the line/viral/above the line
Licensing allows films to be legally released
35mm - mainstream(200+), independent (10)
DSN = Digital Screen Network
10 films released a week - FRIDAYS.
Wednesday, 2 March 2011
Distribution Checklist
Introduction.
Logistics.
35mm -> Digital (DSN stress).
Release dates/blanket release.
Marketing/advertisement.
Synergy.
Merchandise/sound tracks.
Viral.
New Tech.
Festivals/awards.
Opening weekends/premieres.
Quotes from industry.
Logistics.
35mm -> Digital (DSN stress).
Release dates/blanket release.
Marketing/advertisement.
Synergy.
Merchandise/sound tracks.
Viral.
New Tech.
Festivals/awards.
Opening weekends/premieres.
Quotes from industry.
Thursday, 16 December 2010
Working Title Production Process
Funding and Influence of Global Ownership
Global ownership means better, more reliable funding for film companies, as well as larger budget for each film (such as the $25million dollar budget that Working Title has from Universal to produce films without consent from the parent company). With global ownership also comes more credibility for the film company and a higher reputation, which means more sales. Working Title has experienced this increase in reputation and sales since being taken over by global ownership company Universal, with such globally well known films as Hot Fuzz (2007) and Love Actually (2003). These films have done better globally than films which were produced before Working Title's Universal takeover - when they were an independent company - such as My Beautiful Laundrette (1985) and Wish You Were Here (1987).
When Working Title -independent company - were taken over by Polygram in 1992, they became part of the Polygram 'family', and thus received improved funding. Due to this, they were able to produce more successful films such as The Borrowers (1997), which thus increased their reptutation as a film company. The advantages of this were better funding, improved technology, more well-known actors, and a greater exploration of films and their genres. However, this came at some costs; being part of Polygram entailed high interest rates, high liabilities and insecurities.
In 1999, Polygram, and Working Title with it, were sold to Universal Music Group (part of the Vivendi conglomerate). Working Title 2 was branched off with the view of making more independent films with the funding of Universal.
Global ownership means better, more reliable funding for film companies, as well as larger budget for each film (such as the $25million dollar budget that Working Title has from Universal to produce films without consent from the parent company). With global ownership also comes more credibility for the film company and a higher reputation, which means more sales. Working Title has experienced this increase in reputation and sales since being taken over by global ownership company Universal, with such globally well known films as Hot Fuzz (2007) and Love Actually (2003). These films have done better globally than films which were produced before Working Title's Universal takeover - when they were an independent company - such as My Beautiful Laundrette (1985) and Wish You Were Here (1987).
When Working Title -independent company - were taken over by Polygram in 1992, they became part of the Polygram 'family', and thus received improved funding. Due to this, they were able to produce more successful films such as The Borrowers (1997), which thus increased their reptutation as a film company. The advantages of this were better funding, improved technology, more well-known actors, and a greater exploration of films and their genres. However, this came at some costs; being part of Polygram entailed high interest rates, high liabilities and insecurities.
In 1999, Polygram, and Working Title with it, were sold to Universal Music Group (part of the Vivendi conglomerate). Working Title 2 was branched off with the view of making more independent films with the funding of Universal.
Tuesday, 16 November 2010
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