Example Answer

Section B

Distribution - Avatar

Avatar

• Release Dates - December 10th 2009 (London), December 18th 2009 (US)
• Films released on same date as Avatar:  Did You Hear About The Morgans?, Nine, The Young Victoria.
• Premiere - Sigourney Weaver, Sam Worthington, Zoe Saldana and James Cameron in Leicester Square.
• Digitally Distributed (3D)
• IMAX prints
• 106 territories - blanket release
• Mainstream event - vast marketing campaign - posters, trailers, etc.
• No 'big name' actors, but James Cameron and Sigourney Weaver went to Comic-Con conventions. Releases of small pieces of footage. Coca Cola joined campaign.

                                  

Distribution Slideshow

Distribution and exhibition

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Distribution stuffs

Vertical/Horizontal Intergration.
90+ territories >>> Hollywood = own distribution offices, independent = have to hire.
Advertising/Marketing - below the line/viral/above the line
Licensing allows films to be legally released
35mm - mainstream(200+), independent (10)
DSN = Digital Screen Network
10 films released a week - FRIDAYS.

Distribution Checklist

Introduction.
Logistics.
35mm -> Digital (DSN stress).
Release dates/blanket release.
Marketing/advertisement.
Synergy.
Merchandise/sound tracks.
Viral.
New Tech.
Festivals/awards.
Opening weekends/premieres.
Quotes from industry.