Eva Mendes Calvin Klein Advert

Eva Mendes Calvin Klein

Textual Analysis and Representation - 7 key areas

You need to understand how these technical elements (in the last post) create specific representations of individuals, groups, events or places and help to articulate specific messages and values that have social significance. Particular areas of representation that may be chosen are:

1. Gender
2. Age
3. Ethnicity
4. Sexuality
5. Class and status
6. Physical ability/disability
7. Regional identity

Textual Analysis and Representation - 4 key areas

Camera Shots, Angle, Movement and Composition

• Shots: establishing shot, master shot, close-up, mid-shot, long shot, wide shot, two-shot, aerial shot, point of view shot, over the shoulder shot, and variations of these.
• Angle: high angle, low angle, canted angle.
• Movement: pan, tilt, track, dolly, crane, steadicam, hand-held, zoom, reverse zoom.
• Composition: framing, rule of thirds, depth of field – deep and shallow focus, focus pulls.

　

Editing

Includes transition of image and sound – continuity and non-continuity systems.

• Cutting: shot/reverse shot, eyeline match, graphic match, action match, jump cut, crosscutting, parallel editing, cutaway; insert.
• Other transitions, dissolve, fade-in, fade-out, wipe, superimposition, long take, short take, slow motion, ellipsis and expansion of time, post-production, visual effects.

　Sound

• Soundtrack: score, incidental music, themes and stings, ambient sound.
• Diegetic and non-diegetic sound; synchronous/asynchronous sound; sound effects; sound motif, sound bridge, dialogue, voiceover, mode of address/direct address, sound mixing, sound perspective.

Mise-en-Scène

• Production design: location, studio, set design, costume and make-up, properties.
• Lighting; colour design.